This website doesn’t draw your attention to any specific areas. The background is monochromatic, not leaning toward a particular color. The font has the same size, weight, and style. There are no icons, call-to-action buttons, pop-ups, animations, scrolling effects, or quick-access footer to navigate with ease and make you follow certain actions.

 

The design you are seeing is an expression of critique toward user-friendly advertising techniques, driving consumption and profit-oriented economics. This space is purposefully muted to reflect on new, regenerative, life-centric systems and communication design. 

 

This is the invitation to take time and responsibility for the clicks and the resulting consequences when having a relaxed and open browsing experience. This is the proposal for a new way of interacting with information in the age of all-encompassing excess of goods and services provided while disrupting the harmony of living systems on Earth. 

May a shift in experience nudge a shift in behaviour?